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Knowing what consumers think about fraud, and more importantly how they view your ability to protect them, may be the difference between winning and losing their business. A newly released study reveals consumer’s concerns about fraud in online purchasing and banking and the fraud prevention approaches that help them feel secure and confident. For example, 85% of consumers believe online fraud is a growing concern, yet only 12% believe companies are getting better at protecting their privacy. This joint study from ThreatMetrix and the Ponemon Institute tells you what consumers are thinking and what you can do to gain their confidence and their business. Read More
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