VeriFone Systems, Inc. (NYSE: PAY), today announced PAYMEDIA for its PCI 2.0-approved Secure PumpPAY solution for pay-at-the-pump. PAYMEDIA is designed to deliver an entertaining and engaging mix of content and advertising to enhance the customer’s experience at the gas pump while generating profits for convenience operators.
PAYMEDIA for Secure PumpPAY is driven by the VeriFone Digital Network (VNET), currently playing in more than 10,000 taxi cabs throughout the United States and the United Kingdom. VNET provides consumers with an engaging blend of news, weather, and lifestyle programming while also delivering targeted advertisements and promotions. Additionally, VeriFone’s Media sales team will actively sell and market advertising to national ad buyers.
“VeriFone continues to look for ways to enhance the fueling experience for the consumer while also generating additional revenue from the gas sale for our customers,” said Dan Yienger, VeriFone vice president for petroleum sales. “PAYMEDIA for Secure PumpPAY couldn’t be easier for the retailer — just install the device and let VeriFone do the rest.”
Secure PumpPAY provides a very cost effective way for fuel retailers to upgrade existing fuel pumps to full PCI 2.0 approval. With retrofit kits available for virtually every dispenser type, VeriFone’s Secure PumpPAY is packed with security features that go beyond current PCI standards, including support for EMV and chip and PIN payments. It provides a rugged and secure pump payment solution that is user-friendly and highly suited to brightly display the dynamic PAYMEDIA content.
PAYMEDIA for Secure PumpPAY delivers media at eye-level and ensures content only plays when a consumer is actively fueling at the dispenser. Petroleum retailers can use the program to promote their own products and services or generate additional revenue by selling advertisements to local businesses. Promotions can be created and scheduled through an intuitive web-based media portal or the VeriFone Media team can work with gasoline retailers to create compelling promotions.
PAYMEDIA for Secure PumpPAY is available now from select VeriFone Authorized Distributors.
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Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Systems, Inc.
This press release includes certain forward-looking statements related to VeriFone Systems, Inc. within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on VeriFone management’s current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc. These risks and uncertainties include: the successful rollout of our PAYMEDIA for Secure PumpPAY solution, our ability to protect against fraud, the status of our relationship with and condition of third parties upon whom we rely in the conduct of our business, our dependence on a limited number of customers, uncertainties related to the conduct of our business internationally, our dependence on a limited number of key employees, short product cycles, rapidly changing technologies and maintaining competitive leadership position with respect to our payment solution offerings. For a further list and description of such risks and uncertainties, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. VeriFone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
About VeriFone Systems, Inc. (www.verifone.com)
VeriFone Systems, Inc. (“VeriFone”) (NYSE: PAY) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.
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