Peru is quickly becoming a valuable market for payments growth, part of an expanding Latin American economy with potentially more than 325 million customers. Anabel Pérez, CEO of NovoPayment, chats with us about successfully providing reloadable debit card services to Latin America and how the Peruvian consumers differ from those in other nearby countries.
The crux of Pérez’s message: payments companies with successful operations in other parts of the world will find a wide range of opportunities for growth partnerships in South and Central America. And in addition to the services now being provided to Peruvian consumers, NovoPayment knows from its experiences in Mexico, Venezuela, and other nearby countries that demand is there for new payment technologies.
Peru is quickly becoming a valuable market for payments growth, part of an expanding Latin American economy with potentially more than 325 million customers. Anabel Pérez, CEO of NovoPayment, chats with us about successfully providing reloadable debit card services to Latin America and how the Peruvian consumers differ from those in other nearby countries.
The crux of Pérez’s message: payments companies with successful operations in other parts of the world will find a wide range of opportunities for growth partnerships in South and Central America. And in addition to the services now being provided to Peruvian consumers, NovoPayment knows from its experiences in Mexico, Venezuela, and other nearby countries that demand is there for new payment technologies.
Peru is quickly becoming a valuable market for payments growth, part of an expanding Latin American economy with potentially more than 325 million customers. Anabel Pérez, CEO of NovoPayment, chats with us about successfully providing reloadable debit card services to Latin America and how the Peruvian consumers differ from those in other nearby countries.
The crux of Pérez’s message: payments companies with successful operations in other parts of the world will find a wide range of opportunities for growth partnerships in South and Central America. And in addition to the services now being provided to Peruvian consumers, NovoPayment knows from its experiences in Mexico, Venezuela, and other nearby countries that demand is there for new payment technologies.
Listen to the audio interview here.
Anabel Perez
President and CEO, NovoPayment
Anabel Perez is President and CEO of NovoPayment, Latin America’s leading prepaid program manager and service provider. As the company’s top executive, Ms. Perez oversees the development and operation of end-to-end prepaid programs in partnership with financial institutions, mobile operators, utilities, government agencies, retailers, microlenders and consumer goods and services companies. Since co-founding NovoPayment in 2004, she has directed its expansion to include operations in five countries. Today, the company has Latin America’s largest portfolio of network branded prepaid card of any non-bank.
