SAP Acquires hybris To Build eCommerce Platform

By  |  June 5, 2013
 | 

German software company SAP has acquired eCommerce technology company hybris for an undisclosed amount, the companies announced yesterday.

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    SAP will use hybris’ combination of on-premise and cloud-based solutions to build out its eCommerce platform.

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    “Hybris puts SAP on the leading edge of the consumer economy,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With hybris, SAP has made a decisive move to raise the stakes in customer relationship management and define the next generation customer experience.”

    All Things D reports that the deal is estimated at between $1.2 billion and $1.5 billion.

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