SAP Acquires hybris To Build eCommerce Platform

German software company SAP has acquired eCommerce technology company hybris for an undisclosed amount, the companies announced yesterday.

SAP will use hybris’ combination of on-premise and cloud-based solutions to build out its eCommerce platform.

“Hybris puts SAP on the leading edge of the consumer economy,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With hybris, SAP has made a decisive move to raise the stakes in customer relationship management and define the next generation customer experience.”

All Things D reports that the deal is estimated at between $1.2 billion and $1.5 billion.

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