Target Gears Up Omnichannel Holiday Campaign

Target is launching an omnichannel digital campaign which will put new emphasis on mobile and social channels, Mobile Commerce Daily reported on October 25.

“We’re leveraging social and mobile to deliver relevant and engaging content and offers for Target guests throughout the holiday,” Eddie Baeb, a Target spokesman, told the media outlet.

Target’s “My Kind of Holiday” campaign will officially launch in November.

To learn more, read the full report here.

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