Target, Toys “R” Us Embrace Pop-Up Shops

JanSport, Target and Toys “R” Us are part of a growing number of retailers who are turning to pop-up shops as a way to advertise and enhance back-to-school shopping, Reuters reported.

So far this summer, retailers have set up pop-up shops on college campuses, in malls and even in neighborhoods to increase their brand exposure.

For insight and statistics on the increasing use of pop-up stores, read the full report here.