Recent research from Euromonitor International concluded that Turkey’s eCommerce market is rapidly growing, and predicted the market will have an annual growth rate of 15.8 percent for the next five years, reported eCommerce Facts. The study indicates that Turkey’s eCommerce development is largely due to the country’s youthful urban consumers. ECommerce Europe also reported Turkey’s growing population and strong technological development is helping eCommerce sales increase as well.
Young consumers in Turkey are technologically literate and have the disposable income to invest in luxury products online, the report said.
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