Twitter Follows Apple’s Lead With Retail Hire

U.S. social media giant Twitter has hired a former Google advertising executive J.J. Hirschle to head its retail operations, Bloomberg reported on October 17.

Hirschle will be responsible for building Twitter’s ad revenue by reaching out to retailers. The move comes in advance of Twitter’s forthcoming IPO and follows Apple’s recent high-profile retail investment.

For more on the news, read the full report from Bloomberg here.  

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