6Sense wants to help sales forces more effectively predict their leads, specifically the company hopes to offer the kind of predictive lead scoring that will allow a salesforce to determine what types of leads are the most likely to buy. That doesn’t make them terribly unique, Infer, Lattice Engines, and Salesfusion all offer predictive lead scoring tools.
6Sense does have an interesting value-added however, it finds the customers that haven’t even reached out yet.
“Amazon knows what you want to purchase before you even know you want to buy it, and that’s what we’re doing for sales,” said cofounder and chief executive Kahlow in an interview with VentureBeat.
6Sense works best for high consideration purchases, not impluse buys, but any sort of sales activity that leaves a digital footprint can be tracked. Bu its own internal measures, the service 80 percent accuracy rating at predicting leads.
With that kind of track record, 6Sense is attracting investment interest. The company has snagged $12 million in a first round lead by Battery Ventures and Venrock.
“Big data is upending almost every industry, and 6Sense is offering customers extremely insightful data very early in the sales cycle, when it’s potentially the most valuable,” said Battery Ventures general partner Roger Lee, in an official statement. “This makes companies using that data smarter and could allow 6Sense to insert itself as a valuable new player in the sales funnel. We are thrilled to be partnering with the company.”
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