What does the future of retail look like? Find out by watching the digital discussion with Bob Wesley, Chief Strategy Officer at Aurus, and Jon Regan, Director of Marketing at Alliance Energy, LLC on how they are uniting to bring to life a mobile commerce application for the convenience store and gas industry, while factoring in the challenges grappling with retailers across all industries.
In this discussion, you will learn:
- Who are the key stakeholders involved in bringing a mobile commerce application to life in the c-store and gas industry?
- What are the challenges faced in developing mobile commerce solutions in this environment?
- How does the Alltown mobile solution impact the customer experience and sales at the gas station?
- How will EMV and other payment innovations impact c-stores and gas stations?
Note: A full written summary will be provided on November 7th, 2014
DIGITAL DISCUSSION PRESENTERS
Director of Marketing, Alliance Energy, LLC
Jon is a creative, visionary marketer with over a decade of experience building E-commerce and social media platforms, loyalty programs, mobile applications and collaborating with design teams for branding projects. Jon’s latest project, the Alltown mobile payment app, is considered one of the most innovative convenience store and gas station apps available in the Northeast.
Earlier in his career, Jon produced over 150 experiential events in the Northeast for many consumer packaged goods companies such as Pabst Blue Ribbon, Red Bull and many others. Jon was also the original marketing director and an early investor at Karmaloop.com.
Prior to working in the digital marketing space, Jon was an A+R and tour marketing manager at (2) record labels and assisted in the sale of over 800,000+ CD’s and downloads worldwide.
Chief Strategy Officer, Aurus Inc.
Bob has over 25 years of experience in developing and implementing payments and mobile solutions around the world. As Chief Strategic Officer at Aurus, he works directly with Fortune 2000 companies to solve complex payment technology challenges and introduce innovative solutions, which drive sales and increase profits. Bob partnered with Jon to develop the innovative Alltown Mobile Wallet.
Prior to joining with Aurus, Bob was the CSO at Leaf POS working closely with the founders to launch the tablet POS and sell the company to Heartland Payments. Prior to Leaf, Bob was CEO and founder of Modiv Media (MobileLime) a new mobile marketing commerce and in-store digital marketing firm providing mobile coupons, which was later sold to Catalina Marketing. He has held various senior management positions at American Express, MasterCard and Cendant. He has served as the CSO, CMO, CFO and Head of Sales and Business Development for several technology startups. Bob was also a CPA with PriceWaterhouseCoopers in New York.
Bob has authored articles on smart cards and is a speaker at financial industry events. He was a former member of the board of directors for the Smart Card Forum. He has received awards from the New Zealand Government and Queen Elizabeth for developing the country’s tourism strategy and has been recognized by the Mobile Star Awards in 2005 as one of the “Leaders in Mobile Solution Companies."