E-tailer QVC announced Thursday (Oct. 30) that it will let shoppers use the TouchID fingerprint recognition capabilities on recent iPhone models to authenticate purchases in-app instead of passwords or PINs.
For customers using iOS 8-enabled iPhone 5S, 6 and 6+ phones, the fingerprint scan will automatically populate billing, shipping and payment details (after a one-time setup), the site said.
"The implementation of a responsive site capitalizes on consumers’ growing preference to browse and make purchases on their mobile devices. Mobile purchases accounted for 40 percent of QVC’s worldwide ecommerce orders in the second quarter of 2014," QVC said.
The site also has upgraded its iPad app to better synchronize the online with the on-air experience. New features include "improved synchronization on the app with the item currently being shown on air, the ability to watch the live broadcast in the app, even without a cable subscription; fast access and key product information about items on air; and the ability to browse product information while the live broadcast remains on screen."