Merchant Innovation

Tripping Raises $5-$10 Million To Become the Kayak Of Vacation Rentals

As summer looms and Americans contemplate vacations, there is a segment of the population on whom the charm of a hotel is lost. Until now, those whose preferences ran toward vacation home rental had a good deal of internet combing to do to find the best price in just the ride beach or mountainside location. Now, however, there is Tripping, a Kayak-like service that allows search through thousands of vacation rental sites and zero-in on  listings that most closely match search criteria.

It is an early pioneer in using meta-search tactics to allow consumers to book in the vacation rental industry which, according to Bloomberg, is a nearly worth $100 billion annually.

Investors are getting interesting in Tripping, and the company has reportedly raised between $5 and $10 million in a Series A funding round.

The round was co-led by Recruit Holdings and Quest Venture Partners.

Tripping's CEO Jen O'Neil told Business Insider in an interview "

"This is still a new concept, so the fact that Recruit wanted to co-lead the round shows that we're onto something," O'Neal told Business Insider in an interview. "We're going after an area in the travel space that isn't completely saturated, so there is huge opportunity for growth. This new capital will enable us to innovate quickly on the product, expand strategically into new markets, and fulfill our mission to help travelers find the perfect place on their next trip. We're grateful to our Seed investors for letting us take a chance on an unproven concept. Now we're ready to scale."

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