Uber on Wednesday (Aug. 20) officially rolled out its API along with a list of 11 launch partners.
Supporters announced were: Expensify, Hinge, Hyatt Hotels & Resorts, Momento, OpenTable, Starbucks, Tempo, Time Out, TripAdvisor, TripCase, and United Airlines, according to TechCrunch.
“Uber is making its API generally available for any developers who want to find interesting ways to embed the service into their apps. That means any app that can send a destination address to Uber will be able to display pickup times and fare estimates without users having to leave their apps,” the story said. “For a small set of select partners, Uber will also allow users to request a car without having to open its own app. To get its service on as many apps as possible, it is launching an affiliate program to offer up free credits to developers who get people using its service.”
Uber Business SVP Emil Michael said that about 200 million users have downloaded those initial launch apps and that, to recruit new consumers, “Uber will also be offering new users up to $30 when they sign up through those apps,” the story said.