Europe

With The PowaTag Platform European Companies Can Build “Virtual Boutiques” Using Real World Advertisements

European shoppers who are looking for fashion on the go can now make their purchases in 20 seconds or less using their smart phones. Fast Retailing Co.’s Comptoir des Cotonniers division has paired with Powa Technologies, a London-based app maker, to make it possible for consumers to scan items they see on ads in various places and then make the purchase with one click. Goods are then delivered within 48 hours.

Comptoir des Cotonniers is using the platform to create 10,000 virtual boutiques across France – notably in Paris, Toulouse and Marseilles.

"As a leading fashion retailer, this is exactly the kind of innovation that we look for at Comptoir des Cotonniers utilizing technology to better meet the needs of our customers,” said Nancy Pedot, CEO of Comptoir des Cotonniers and Princesse tam.tam, which is owned by Fast Retailing, reports NFC World.

Though fast company is an early pioneer in the filed of turning the world itself into a virtual boutique, they will not be along for long. British retailers Waitrose, Argos, Laura Ashley and Screwfix are also in the “advanced stages” of rolling out the new PowaTag platform.

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