Mobile

Apple Watch Gets Ads

The Apple Watch has yet to be released, but mobile ad network TapSense has already announced the first programmatic ad platform for Apple’s iPhone-connected wearable, according to VentureBeat.

The new ad platform will incorporate full-screen images — TapSense’s first example is a full-screen coffee ad — as well as “glances,” TapSense said. It will use GPS on the user’s connected iPhone to get in-store or near-store notifications and geotargeted ads.

The system will also incorporate coupons that can be redeemed right off the user’s wrist through Apple’s Passbook. The ad company eventually expects to be able to let coupons be redeemed directly through Apple Pay, something that TapSense says is both easier for consumers and better for retailers because it offers direct, immediate tracking of ad-campaign success.

TapSense is also releasing a software development kit for mobile developers who are building apps for Apple Watch, which will let them integrate the ad platform into their apps and monetize via this new form of mobile ads.

Apple announced the Apple Watch in September 2014 and has delivered its own software tools for creating Watch apps, but hasn’t said exactly when the device will be available. However, an Apple memo published by 9to5 Mac in November suggested that the Watch won’t be in Apple Stores until after Chinese New Year on Feb. 19. Apple will only officially say the Watch will be available in “early 2015.”

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