Apple’s Online Store Gets A Makeover

Apple made a subtle move on its Apple Store site late last week that had a big impact on how customers shop on its site.

Now, that shopping experience has merged the buying experience onto every path a customer could travel on the site. This includes adding buttons to buy specific products on essentially every page. Now, when a customer browses for a product, there is no need to make the transition to another page. Customers can simply browse for products and purchase all from the same page.

While most consumers might not think much about the change, the site overhaul has the potential to be huge for Apple as a retailer. To start, it streamlines the shopping experience, removing friction points along the way.

“We redesigned Apple.com knowing that our customers want to explore, research and shop in one place,” said an Apple spokesperson in a statement. “The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We’ve also improved several of the site’s features to make shopping easier than ever for our customers.”

Apple.com already gets a billion customers a year to visit its online shop, and that’s in a total of 40 countries. And according to a stat cited by TechCrunch, Apple.com has one of the biggest websites by traffic rankings. Its redesign might be just what is needed to take the shopping experience to the next level.

Just last month, it was said that Apple was reportedly working on another service that might change how commerce is conducted. That service is an eCommerce system that pushes out products to customers based on how much they can actually afford. Yes, it appears from a patent application submitted July 16 that Apple is getting into data to enable advertisers to better target shoppers.

The new patent details that the system would work by sending targeted ads to a mobile phone based on what those consumers can afford based on their creditworthiness. This new data-driven advertising tactic could be one way Apple can break its way further into mobile ads.

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