Batteries Plus Bulbs Plugs In Omnichannel Offerings

In order to keep up with the growing demand of the mobile-obsessed, online-first growing base of consumers, retailers have realized that not embracing omnichannel opportunities means they’re already behind.

Just yesterday (July 7), Batteries Plus Bulbs announced that its website got a bit brighter with a revamped vision that incorporates omnicommerce offerings to better connect its eCommerce site with its more than 650 brick-and-mortar shops. That means its customers can stay more engaged in their shopping needs, whether they choose to do so on a computer, laptop, tablet or smartphone.

“With 80 percent of all product searches starting online, we understand that omnichannel integration is the gateway to customer engagement and retention,” said Russ Reynolds, CEO of Batteries Plus Bulbs. “Our business is all about making complex things simple, and the new website enables both our retail and business account customers to easily shop for products however, whenever and wherever they want. As the retail industry evolves, so will our business so that we maintain our relevance in this competitive and constantly changing environment.”

Its new site, which is mobile responsive, also features easier navigation, geolocation technology, and multiple options to complete a purchase. The retailer has also added a buy online, pick up in-store option. And in a time when most retailers are shrinking their storefront presence, Batteries Plus Bulbs has expanded — opening, on average, nearly a store a week. In 2015 alone, the retailer plans to open 50 new locations across the U.S.

“To adapt to evolving purchasing behavior, we are committed to making sure our dynamic in-store shopping experience is just as efficient online and that we communicate well in this space,” said Jayson Serrault, Vice President of Omni-channel Marketing and Analytics. “We expect these improved omnichannel efforts to have a significant impact on our business and to create a stickiness among those customers who order from us online.”

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