Is Europe Ready For Apple Pay?

Apple Pay may debut in Europe faster than some might expect, BGR reported Wednesday (May 20). That would mark the first foray outside the U.S. for the wireless payments service.

BGR noted that a Twitter exchange between KBC Bank in Belgium and a customer hinted at the move. The Bank said, in response to the customer inquiry about Apple Pay, that the service could debut in Belgium this summer.

BGR reported that a Belgium rollout may be followed by entrance into other European nations, though cautioned that such a move is still, at this point, speculation.

Apple is likely to detail new mobile markets at its WWDC 2015 in June, said BGR, as Samsung is also preparing its own pay service launch in the U.S. and South Korea over the coming summer, with a subsequent Europe push.

In recent months the company has also been in talks with Brazilian banks in an effort to move into that country. Research has found that as much as 70 percent of all mobile payments in Latin America comes from Brazil. And in February, there were rumors that the company had minted an agreement with China Union Pay to support the Apple Pay platform.

For more news on Apple Pay’s biggest moves, check out PYMNTS’ Apple Pay Tracker, which breaks down the Top 10 stories that define Apple Pay’s journey.


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Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. The May 2019 PSD2 Tracker Report, is a go-to, monthly resource for updates on trends and changes regarding PSD2 and other privacy and data protection regulations.



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