For the fifth consecutive year, MasterCard is teaming with Stand Up to Cancer, a charitable program tied to the Entertainment Industry Foundation, to raise funds to support cancer research.
Under the terms of the promotion, which debuted Monday (July 13) and runs through Sept. 15, the campaign seeks to raise $4 million in the U.S. and up to an additional $250,000 CDN in Canada.
MasterCard said that when cardholders spend at least $10 when using their accounts while dining out, or ordering in, the company will make a donation of one cent to the Stand Up to Cancer organizations in the U.S. or in Canada. This is the first year the dining program has been extended to include Canada.
In reference to those who use contactless payment options to pay for meals in the U.S., such as Apple Pay, MasterCard said it would double its donation.
According to a release announcing the program, the U.S. campaign will take features from last year’s efforts, which included Priceless Table, a promotion in which celebrity chefs prepared meals at tables suspended 25 feet above street level. Last year, that event was held in New York City’s Times Square, while this year similar themes will play out in New York and other locations ranging from Chicago to Los Angeles to San Francisco.
In the release detailing the collaboration between MasterCard and Stand Up to Cancer, Raja Rajamannar, the chief marketing officer at MasterCard, said that “with the support of our cardholders, we have succeeded in raising $26 million over the past four years to further critical research to help fight cancer.”
“This year, we are not only expanding the program to Canada to drive a greater impact, but creating exceptional dining experiences — through the Priceless Tables — to further raise awareness and harness the power of bringing people together to support a priceless cause,” Rajamannar said.