Merchant Innovation

Samsung Builds Payments Into Smart TVs

While the fortunes of Samsung’s mobile phones — particularly its high-end Galaxy line — have been somewhat uneven in recent memory, the company’s dominance in the smart TV market remains largely uncontested. And so it is unsurprising that as the company is expanding its payments-related ambitions, it is working to build payment into one of its most popular products.

According to a post on Samsung’s blog, the global electronics maker will be launching a new payment service designed specifically for smart TVs.

“[The new payment service] supports major credit cards, debit cards, PayPal, as well as other mobile billing options,” the blog post noted. “The beauty of it is that in most cases, users can complete a payment in just three steps after the initial registration setup. First, choose the item you want to purchase. Then, simply press the ‘Pay Now’ button and enter the PIN (Personal Identification Number). That’s it!”

The Smart TV payment platform will also reportedly allow Samsung device holders to easily transfer Samsung account information and registered payment methods (credit card, debit card, PayPal) without having to register at all. The post was not specific on how that mechanism will work.

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The PYMNTS Cross-Border Merchant Friction Index analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.

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