The Apple Loyalty Factor

Just how important is product packaging? Just ask Apple.

Apple’s packaging has always been a talking point among its most loyal customers. Now, Apple wants to extend that feature to its third-party accessories, 9to5Mac reported. That means that the accessories sold in its stores will be featured in packaging that was codesigned by Apple.

And guess what? Its packaging is eerily similar to its own product packaging.

9to5Mac reports that Apple’s new packaging will feature the products of Tech21, Sena, Incase, Mophie, Logitech and LifeProof. The packaging — almost all white, matching the classic Apple look — will be designed to resemble the packaging of its Mac, iPhone and Apple Watch packaging. And it appears from the report that the trend to shift its third-party accessory packaging over to the new boxes will be seen in its stores soon — particularly in New York City locations.

The news of the new packaging rollout has been anticipated for much of the past month, as a report from June relayed the following message about the reason for the packaging switch-up: “Shops will begin ramping up on delivering a more premium feel in July, in a plan to display accessory packages uniformly in white and increase the overall feeling of uniformity among accessory displays.”

And on tap for next month, reports indicate, is an overhaul of the accessory packaging for its premium products — along with new store displays to show off the changes.

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