Two brothers are teaming up to make B2B sales leads a whole lot easier. Reports say UCLA graduates and brothers Brian and Robert Roizen announced the launch of their PerfectLeads platform on Friday (March 13).
PerfectLeads is a B2B searchable database for suppliers and manufacturers to gain insight into possible sales leads, reports said. The service includes 80 million potential buyers in 670 industries.
“You can think of PerfectLeads as a secret door to an ever-changing pool of tens of millions of prospects,” Brian Roizen said. “The AI we’ve built into the platform, along with our FastFilter technology, effectively funnels the power of Big Data into a very powerful search engine for all [businesses], that’s also incredibly easy to use.”
That FastFilter technology, the company said, allows suppliers to personalize and customize the prospective buyers most likely to be interested in their products or services. The tool can filter potential clients based on technologies the companies use, including analytics, eCommerce, CMS, mobile responsiveness and other types. Suppliers can also search for potential customers based on industry or location, use of technology, or even Google Ad Spend.
PerfectLeads can also integrate into LinkedIn through the Google Chrome Web browser service PerfectLink, allowing suppliers to integrate their searches for new clients on the business social media site for easy contact.
The service, which will target small- and medium-sized businesses, can also export sales prospects and their information into MS Excel sheets or other file formats.
According to reports, the company’s advanced algorithms and artificial intelligence technology are key to the efficient vetting process that allows suppliers and manufacturers to view prospects based on categories.
It’s the startup’s use of Big Data and a unique vetting process that makes the tool so powerful, PerfectLeads said. “Tools like PerfectLeads, which place the emphasis on first identifying good prospect companies before providing a means for exploring connections with that company, are invaluable in a sales environment dominated by social selling and where prospects expect every interaction to have relevance and context,” said PerfectLeads CEO Shawn Lipman.
Plus, the founders added, corporations will save time when using the platform. “In addition to improving accuracy and precision, PerfectLeads can also dramatically reduce your prospecting effort,” said Brian Roizen. “With each minute you save not having to look for companies being a minute you can spend building relationships with the right ones.”