Business service provider Quatrro wants to tap into the growing population of small business owners that are running operations from their smartphones and tablets. Citing recent research that predicts 2 billion smartphone users by next year, Quatrro announced Wednesday (Dec. 16) the launch of its app to help small businesses obtain services via mobile device.
[bctt tweet=”Quattro announces its app to help SMEs obtain services via mobile device.”]
According to the company, while B2C mobile commerce has seen massive growth, the adoption of B2B commerce has been a bit more sluggish. This, Quatrro said, is due to the “inherent challenges” unique to this space, “including productization of services, optimal pricing, complex programming and building the necessary flexibility in the app,” the company said in its announcement.
With these hurdles in mind, Quatrro said it has developed a mobile app that links SMEs to subscription services and eases the friction of purchases. Some of the top services offered include SME accounting, payroll, credit services and human resources.
In a statement, Quatrro Global Services Chairman Raman Roy said the app gives the firm “a head start of three to five years over our competition.”
“Our online sales portal and the newly developed mobile app will enable Quatrro to create a new paradigm of access and adoption of business services across the mid-market clients,” he added.
While B2B mobile commerce has struggled to gain traction, some industry experts do see an increase in the use of the mobile device by procurement officials. For instance, B2B eCommerce-as-a-Solution firm Unilog recently told PYMNTS that mobile commerce will eventually infiltrate B2B procurement, just as it has within B2C commerce.
Earlier this year, Quatrro unveiled a business intelligence tool aimed at providing SMEs with Big Data analytics capabilities to manage cash flow and assess their financial positions.