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Sam’s Club Gets SMEs Social With #SmallBizHelp Campaign

Retail chain Sam’s Club has been bumping up its SME services this year, most recently in deals that connect small suppliers to financing, as well as a $3.6 million grant to help the Opportunity Finance Network help SMEs in low-income areas.

Reports Thursday (Aug. 20) said Sam’s Club has unveiled a social media campaign in an effort to connect small business owners with expert advice. Key to the campaign is the #SmallBizHelp hashtag, which is being used by Sam’s Club to funnel SMEs that would like to participate in the campaign to small business experts via Twitter.

According to reports, SMEs that want to submit questions to experts can do so using #SmallBizHelp on the Sam’s Club Facebook page and its Twitter account (@SamsClub).

“Small business owners often lack a network of experts to tap as they navigate day-to-day business issues,” said Sam’s Club Senior Vice President of Merchandise Business Services Seong Ohm in a statement. “At Sam’s Club, we provide smart solutions by listening to our members. The #SmallBizHelp program extends a new, direct line of communication between time-starved business owners and trusted resources when issues arise that are beyond their expertise.”

The discount and wholesale retailer said that it launched the hashtag and support program following feedback from small business members of Sam’s Club. That feedback led the company to identify six key concerns by SME owners: accounting and tax preparation, identity protection, digital marketing, payments processing, human resources and business lending.

According to reports, Sam’s Club has partnered with several industry experts to tackle each of these six concerns. Execupay will help answer payroll and human resources questions, LifeLock will answer identity theft protection questions, 1-800Accountant will help with accounting and tax preparation inquiries, SmartBiz will respond to questions concerning loans and access to capital, First Data will provide SME payment solutions insight, and Web.com will help with online marketing questions.

Sam’s Club and participating experts will respond to questions submitted via #SmallBizHelp, which will be coupled with the hashtag promotion #DidYouKnow that offers tips and information for small business owners on the Sam’s Club social media pages.

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