B2B Payments

Clarity Pursues $50 Million Via ICO For SMB Data Platform

Clarity, a startup that offers small businesses (SMBs) a way to manage their data, announced plans for a token sale before its official launch.

Reports in Cointelegraph on Thursday (June 7) said Clarity will sell $50 million worth of its tokens to raise funds before its debut on the market. The company provides a platform for SMBs to manage their own data with added analytics, file sharing, benchmarking and third-party verification services.

Clarity also stores key business information including finance, human resources and insurance, while linking its SMB users to financing. Its software is powered by artificial intelligence (AI) aimed at helping entrepreneurs to track business growth and performance, and supporting that growth by facilitating early-stage funding and investments.

Investors can integrate into the Clarity platform to access funding targets using data to assess top performers, the company noted.

Clarity Founder Aynsley Damery said, “We believe giving small businesses total control over their data will change the way business is done globally, forever,” said the company’s found Aynsley Damery in a statement. “Small businesses power the global economy, but so many fail to reach their full potential because they don’t have clarity.”

Damery continued, “This platform will provide them with a valuable insight into their performance and growth potential, a roadmap to design an amazing business, as well as access to finance and previously unavailable early-stage investment to really help them thrive.” He added that, ahead of Clarity’s launch, he will be traveling to promote the company and its token sale “at large blockchain and accounting events.”

The sale will offer investors Clarity tokens (CLRTY) to purchase its service. The token sale will begin next month and last through Nov. 22.

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