eCommerce acceleration firm Pattern Group announced Tuesday (May 19) the launch of Pattern Intelligence, or “Pi,” an artificial intelligence (AI) engine designed to automate marketplace management for global brands. The announcement was made during the company’s annual Accelerate conference.
Pi functions as an autonomous execution system that monitors various eCommerce levers, including pricing, advertising and inventory, through “active sensors.” When these sensors identify specific market conditions, the system triggers automated action loops to adjust brand performance in real time. For decisions requiring higher-level brand judgment, the engine surfaces recommendations for manual approval rather than acting independently.
The company stated that the platform is built upon 77 trillion proprietary data points collected over 13 years, a database that reportedly grows by 800 billion points weekly. Pattern currently holds or has pending 41 patents related to its technology portfolio. CEO Dave Wright described Pi as a “central execution engine” that shifts the focus from simply surfacing insights to taking direct action. Since its initial deployment across Pattern’s portfolio, the company reports the engine has performed millions of automated tasks, such as content fixes and price adjustments.
New capabilities available to partners include “Chat-to-Data” for on-demand inquiries, a Knowledge Management System for brand-specific guidelines and scorecards to track how products rank with AI shopping agents like Amazon’s Alexa, Walmart Sparky and ChatGPT. The system also integrates with external AI tools through a Chrome extension and the ChatGPT app directory.
The launch follows a period of significant growth for the Utah-based firm. Pattern recently reported record first-quarter 2026 revenue of $774 million, a 43% increase compared to the previous year. Non-Amazon revenue rose 119% year-over-year, while international revenue rose 101%. Furthermore, Wright noted that the company’s conversion rates improved from 17% to 19% year-over-year, which he attributed to its recent AI investments.
