Amsterdam-based FinTech Adyen announced Thursday (Oct. 13) that it is launching its unified commerce solution in Mexico.
In a press release announcing the launch, Adyen said it has recently enabled full acquiring capabilities in Mexico, allowing it to offer the platform thanks to direct payment connections to local and global card and banking networks.
Adyen added that “the company looks forward to becoming the financial technology platform of choice in Mexico, as it continues to power the future of commerce.”
While Europe continues to be a core market for Adyen, over the years it has grown to become a global payment platform with a strong foothold in North America, and this most recent move should further cement its presence in the region.
Related: Adyen Brings Real-Time Visa Account Updater to Europe
“Our ambition is to help businesses succeed in the future of global commerce, and our unified commerce offering is an important part of this, as it enables them to cater to the ever-evolving needs of today’s consumers,” Adyen COO Kamran Zaki said in the release.
“By launching our unified commerce solution and in-house acquiring capabilities in Mexico, we can not only facilitate online, in-store and in-app transactions through our single platform, but also connect businesses to key domestic and international banks to enable their card payments with greater speed and insights. We are very excited to extend this offering to Mexico and deepen our presence in the region.”
As discussed in a PYMNTS deep dive earlier this year, digital payments are growing rapidly in Mexico, with 2021’s total digital transaction value of $54 billion expected to rise to $90.1 billion by 2025.
Read on: Deep Dive: How Payments Digitization Can Gain Ground in Mexico
Merchants that opt for the Adyen payments platform will be able to tap the company’s technology to accept Mexican consumers’ favorite digital payment method — digital wallets, which account for 19% of all payments. Adyen also supports card payments which make up 47% of all transactions in the country.
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