Loyalty & Rewards

Shopkick Rewards App To Add Grocery

Leading shopping rewards app Shopkick recently announced that it has opened up Shopkick Grocery to brand and grocery partners. Shopkick is inviting partner participation in the upcoming consumer launch of Shopkick Grocery, currently slated for early April of this year.

Founded in 2009 and first launched in 2010, consumers use Shopkick’s mobile commerce and location-based application to collect points, browse deals and promotions and earn rewards. Shopkick Grocery will allow consumers to earn rewards while grocery shopping.

Over a year of research, development and beta testing, Shopkick Grocery was found to increase consumer basket sizes to $59 in grocery, drugstore and retail spend per trip versus the $32 national average. Likewise, company research found that use of Shopkick Grocery increased weekly visits to the grocery store and increased consumer engagement at the shelf.

“Emerging technology is forcing both grocers and brands to rethink their approach to engaging consumers,” said Shopkick CEO Bill Demas. “If the Sunday circular isn’t already irrelevant in your area, it will be soon. The next generation of shoppers are digital natives who not only want the savings their parents found in those pages but also expect more personalized and rewarding interactions. Shopkick is helping to solve both sides of the equation — providing a way for brands and retailers to deeply connect with and reward their customers, while satisfying the requirements of today’s consumers.”

Additionally, the company found during beta testing that 65 percent of users would head to the grocery store to earn Kicks (Shopkick rewards points) during their free time. Additionally, some 60 percent of beta users tried new products or brands to earn Kicks Lastly, some 57 percent of users would frequent a different grocery store to earn more Kicks than at their regular store.

Retail brands and partners for Shopkick include Best Buy, Clorox, Nestle and Starbucks, among others. The Shopkick mobile app is compatible with smartphones running iOS or Android.

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