Merchant Innovation

Gimbal's Big Beacon Breakthrough

Gimbal, a location and proximity-based mobile engagement provider, announced yesterday (June 3) that it is delivering its firmware licensing solution to its first ever-growing beacon proximity network.

The announcement of its broad availability of its beacon firmware ensures that Gimbal will be able to enable any Bluetooth Low Energy (BLE) device to act as a Gimbal beacon. By adding this beacon technology to devices, it enables retailers, hotels, venues, advertisers and out-of-home networks to better connect with their mobile app users. It also will enable those groups to monetize their beacon networks as they will be able to securely share access to these beacons with partners, sponsors or digital ad networks.

“We are excited to expand our ever-growing proximity network and open up the Internet of Things to even more types of devices,” said Kevin Hunter, Chief Operating Officer of Gimbal. “By making Gimbal’s award-winning secure beacon firmware broadly available, we are building a proximity network and creating a marketplace that provides new monetization opportunities for owners of beacon networks.”

Gimbal’s proprietary firmware is capable of running on existing embedded platforms including Windows, Linux and Android, among others. Through Gimbal's firmware solution, it is licensing the ability to both transmit and detect beacons. And in the case of Internet-connected devices such as access points, set-top-boxes, vending machines and more, this solution allows for vendors to manage the devices using Gimbal’s cloud service.

According to a news release about the announcement, Gimbal said it has "earned TRUSTe certification for consumer-controlled privacy, is an advisory board member of the Future of Privacy Forum and delivers industry-leading security via its secure software and transmissions." This is ensured by its beacons that transmit a "unique rolling, encrypted ID" to ensure its secure in the user's proximity network. The company also asserts that "Gimbal beacons with iBeacon technology are the most widely deployed BLE beacons in the world."

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