Merchant Innovation

Supermarket Food Lion Launches New Mobile App

Supermarket operator Food Lion announced Tuesday (Aug. 1) it launched a new mobile app to make grocery shopping — and saving on grocery shopping through couponing and other perks — easier for customers across its ten-state footprint.

In a news release, the company said the new mobile app gives shoppers fresh ways to save money through Food Lion's digital MVP loyalty rewards card or its digitized weekly ads. In an average month, Food Lion offers more than $250 worth of MVP Load to Card Coupons available through the mobile app and www.foodlion.com, the company said.

The supermarket's new app also includes a recipe finder and digital shopping lists, and couponing customers can use it to digitally load deals to their MVP Cards.

“With the launch of the Food Lion mobile app, we strive to make it easy to shop while making it even easier to save,” said Deborah Sabo, vice president of marketing at Food Lion, in a prepared statement. “This convenient tool is packed with features to make customers' lives easier, including the ability to tell a shopper the exact aisle where products on their shopping list are located.”

Functionality and ease-of-use are focal points for the features of the Food Lion mobile app. Cashiers can scan a customer's MVP loyalty card directly from a smartphone screen, ensuring it's always on hand at check-out. The mobile boasts a Weekly Ad section enabling customers to easily access Food Lion's current promotions, saving time and money with discounts and quickly adding sale items to shopping lists and coupon search via the app.

A wallet feature allows users to keep track of savings-to-date and current coupons loaded on their registered MVP cards, noted the Food Lion news release. The supermarket's app is available for both Android and iOS devices.

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NEW PYMNTS DATA: HOW WE SHOP – SEPTEMBER 2020 

The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.

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