Amazon Acquires All Of The Middle East eCommerce Company has reportedly inked a deal to buy, the Dubai online retailer, reported Reuters. Citing sources familiar with the deal, Reuters reported Amazon is purchasing 100 percent of Both companies declined to comment to Reuters.

Reuters reported that Goldman Sachs acted as adviser for on the deal and help arrange it. By acquiring, Amazon gets one of the most well-known online retailers in the Middle East. sells everything from consumer electronics to household products. It also sells fashion and other items on its website. The price tag for wasn’t disclosed, noted the report.

Thanks to a young and tech-savvy population in the Middle East, the technology sector, which includes eCommerce, is growing at fast clip. Reuters noted Kuwait, Saudi Arabia and the United Arab Emirates are among the top seven countries worldwide in terms of smartphone penetration. The Middle East eCommerce startup raised $275 million in venture funding 2016 with proceeds going to support growth of the company. Tiger Global Management, Naspers, Standard Chartered Private Equity, International Finance Corporation and Baillie Gifford participated in the round of funding last year.

Earlier this month Bloomberg reported that Amazon had restarted talks with According to the report, sources told Bloomberg discussions between the two reignited over the past few weeks. In January Amazon and Flipkart Online Services reportedly gave up on a deal to buy for $1 billion. The report noted sells greater than 1.5 million products online. Bloomberg reported in November that talks between Amazon and were focused on Amazon paying around $1 billion to gain access to a high-growth market in the Middle East. Citing people familiar with the matter, Bloomberg said Amazon is mulling making an offer for all of, which originally was looking to sell around 30 percent of the company.