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Verifone Lands Dagrofa And REMA 1000 In Denmark As Customers

Verifone, the payments and commerce company, announced Monday (Nov. 28) that Dagrofa, Denmark’s third-largest retail company, and REMA 1000, a fast-growing discount chain in the country, have chosen Verifone to enable more options for the way consumers shop and pay for their purchases.

In a press release, Verifone said Dagrofa and REMA 1000 represent significant wins and growing market share for Verifone. ”We are very proud that Dagrofa and REMA 1000 have selected Verifone as its payment solution provider. Our solution benefits both our clients and their customers alike as it can handle many payment methods, including all payment cards and many mobile apps,” said Verifone General Manager of Denmark Chris Lund-Hansen in the release announcing the two customer wins.

According to Verifone, Denmark is a leader in the world’s shift towards cashless societies with about 80 percent adoption of non-cash payments and is home to one of the most progressive and widely adopted mobile payment schemes around the globe. MobilePay, created by Danske Bank, is installed in more than 90 percent of Danish consumer smartphones and is only surpassed by Facebook and Messenger in app acceptance, Verifone said. By upgrading to Verifone, Dagrofa and REMA 1000 will be playing a “significant role” in driving consumer adoption for mobile payment in the country.

”We already support MobilePay, but now, we are first in Denmark to integrate mobile payment with card payment in just one piece of hardware. We want to make it even easier for our customers to make digital payments. Verifone has all the necessary functionality and provides an open and very straightforward solution at the cash register. Combining every type of payment in the same device makes life easier for both customers and our employees. Our goal is to deliver excellent experiences related to food, and Verifone’s solution will help us deliver on this goal,” said Dagrofa CEO Per Thau in the release.

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