Discover, the credit card company, announced Monday (April 17) it is participating in Walmart’s “Fight Hunger. Spark Change.” campaign.
In a press release, Discover said the campaign is a nationwide initiative encouraging the public to join together in the fight against hunger, a problem Discover said affects one in eight Americans, according to the U.S. Department of Agriculture (USDA). Discover said the campaign will provide a number of ways to take action against and help a local Feeding America food bank. One of those ways said Discover is by making a purchase on a Discover card at U.S. Walmart stores, at Walmart.com or with WalmartPay from April 17 to May 15, 2017. For every one of those Discover card purchases, Discover will donate the equivalent of one meal ($0.09) to Feeding America, a United States–based nonprofit organization, and its network of member food banks, up to $1 million, it said in the press release.
“On behalf of the entire Discover community, we’d like to thank Walmart for including our company and our cardmembers in the fight against hunger,” said Maureen Powers, vice president of rewards for Discover. “Hunger is a problem impacting the lives of so many Americans, and Discover is proud to assist Walmart and Feeding America as they continue to provide access to meals for everyone.”
The campaign also encourages people to spread the word and engage with others using the hashtag #FightHunger on their social media channels. Additionally, shoppers have the option to donate to their local Feeding America food bank at the register during checkout at Walmart.
Discover said it is the first and only financial services company involved in the campaign and joins food companies including Campbell Soup Company, General Mills, Kellogg Company, the Kraft Heinz Company and PepsiCo in the effort.