Visa, the official payment service partner of FIFA, announced Tuesday (June 13) that football fans attending the FIFA Confederations Cup 2017 will have access to enhanced payment experiences at official FIFA stadiums.
According to a press release, Visa said it is implementing 1,600 point-of-sale terminals and deploying 120 mobile concessionaires throughout the stadium concourses, enabling a cash-free experience from kick-off to the final match. These enhancements ensure official FIFA stadiums are equipped with the latest in payment innovation, giving fans safe and secure ways to pay — whether it is a click, dip, tap or swipe.
“As the Official Payment Service Partner of the FIFA Confederations Cup 2017, we are thrilled to bring fans some of the most innovative payment experiences from around the world, enabling them to go cashless at the tournament,” said Ekaterina Petelina, country manager, Visa Russia, in the release. “We understand that fans are there for the action on the field and that they value a simple payment experience that gets them back to their seats quickly so they can focus on the match.”
Among the payment methods Visa is launching include Visa commemorative prepaid cards, which can be reloaded at contactless Alfa-Bank ATMs throughout the stadiums, and Visa contactless credit or debit cards and mobile payments with Visa at NFC-enabled terminals.
The credit card company is also collaborating with Russia-based Alfa-Bank, the Official European Bank of the FIFA Confederations Cup 2017, to introduce a Visa NFC-enabled Alfa-Bank payment band, which is available for 1,000 Russian Ruble (approximately $18 USD) at Visa customer service booths throughout stadiums and reloadable using personal credit or debit cards. Select Visa and Alfa-Bank guests will also be able to use a payment ring for the first time at FIFA events. The payment ring, attached to a prepaid card, features an embedded NFC-enabled antenna, enabling fans to tap to pay anywhere contactless payments are accepted throughout Russia.