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Toshiba Global Commerce Solutions Sees 46 Percent Market Share Growth

Toshiba Global Commerce Solutions, the global retail electronic point of sale (EPOS) technology company, announced on Monday (July 30) that it has grown its worldwide self-checkout (SCO) market share by 46 percent, according to research and consulting company RBR.

In a press release, Toshiba said its overall market share in the SCO market stands at 21 percent, according to RBR’s Global EPOS and Self-Checkout 2018 report. The report also showed that Toshiba is positioned as the world’s fastest-growing manufacturer of self-checkout technology. Toshiba said the study also validates its leadership in EPOS with a 25 percent market share, more than the combined installed base share of its closest two competitors.

“Toshiba’s innovation in self-service continues with integrated solutions designed to deliver enriched shopping experiences while removing friction from retail operations,” said Bill Melo, Toshiba global commerce solutions chief marketing executive. “With our unique next-generation platform and proven engagement methodology, we remain committed to helping our clients drive significant ROI and greater customer satisfaction.”

Toshiba noted that it recently rolled out a next-generation Self-Checkout System 7 platform, which enables retailers to customize in-store environments while giving shoppers a fast and personalized checkout experience.

The self-checkout retail market is taking off as it resonates with all sorts of shoppers. For example, supermarket operator Kroger has been expanding its omnichannel offerings as it seeks to remain competitive in a crowded market. With its Scan, Bag, Go offering, Kroger allows shoppers to use their smartphones to select items while they shop. When they’re finished picking out their selections, customers scan their phones at a checkout station, which digitally submits their payment.

As of Q2 2018, 95 percent of American consumers had encountered at least one form of self-service retail, and 49 percent used them on a weekly basis at the supermarket, according to the PYMNTS Self-Service Kiosk Report. The report details how retailers from grocers to restaurants and coffee shops are rolling out self-service technology – and where such innovations are headed in the future.

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