Why Cross Border Matters

With more than 1 billion online shoppers around the globe, it’s shocking more merchants continue to fail on optimizing their sites for cross-border customers — delivering a seamless and localized eCommerce experience to shoppers outside their own country. That’s a dangerous choice when merchants have a $300 billion opportunity to reach cross-border customers.

And in a digital discussion with Jason Nyhus, Vice President, Global Marketing and Communications at Digital River, CEO Karen Webster discussed how well merchants are doing on this front and they can do to improve. Watch the digital discussion here.

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