Retail

AT&T Launches New Video Streaming Service

AT&T is on track to deliver a new video streaming service that is slated to offer, as defined by CEO John Stankey, “TV your way,” reported Forbes.

The new service, according to the publication, will offer up dozens of channels through both mobile and traditional television conduits. The new platform, known as DIRECTV Now, has as its focus audience the 20 million households in the U.S. that have neither cable nor satellite TV. The four tiers of offerings scale in price and channel count, with the initial package, dubbed Live a Little, costing $35 monthly for more than 60 channels. The priciest package is Gotta Have It for $70 monthly, along with 120 channels. The channel lineups, said the firm, have yet to be announced but are being sourced directly from the DIRECTV service. Forbes noted that the streaming services will not count against data caps that may be in place. The services themselves debut starting Wednesday (Nov. 30).

DIRECTV Now will be available across Amazon Fire TV/Fire TV Stick, Android devices and iPhones and iPads, among others.

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