Most U.S. shoppers said they were willing to pay more for same-day delivery service if it was something they really needed or wanted — up to a certain price point.
According to data from eCommerce fulfillment firm Dotcom Distribution, shoppers aren’t willing to pay all that much more for their products to be delivered the same day.
About two-thirds of digital shoppers said they would pay for same-day delivery if there was a need for it — like receiving an item in time for someone’s birthday — but almost eight out of 10 of those same shoppers said they wouldn’t be willing to pay more than $10 for the shipment.
Of the 67 percent that replied they would be willing to pay more for same-day delivery, only 22 percent responded that they would be willing to pay $10 or more to receive their package that day.
About a third of those surveyed — 34 percent — said they would be willing to pay between $1 and $5 for same-day delivery, while 44 percent said they would be willing to pay between $6 and $9 for same-day service.
On top of that, 87 percent of those surveyed said their decision to shop an online retailer more than once was influenced by order delivery time.
This new study presents an interesting hurdle for online retailers, as customers clearly want products they order online shipped to them quickly but aren’t willing to pay that much more for the service.
