Retail

Amazon’s New eCommerce Tool to Boost Sellers

As more consumer buying patterns shift to the online world, retailers are also zeroing in on eCommerce.

Through the use of combined in-store and eCommerce strategies, many retailers are staying afloat. However, that doesn’t mean the strictly online selling world doesn’t come encounter struggles.

A new company looking to make a dent in the eCommerce landscape and alleviate online sellers’ woes is Amazon seller software OverGrowth. Through the use of this new software offering, sellers are given the ability to better track and promote their businesses. Given the fact that Amazon sees annual sales of $100 billion and has 150 million plus unique visitors per month, OverGrowth will allow smaller sellers to compete on the big stage via a more level playing field.

Through the use of automated outreach software, big and small sellers using OverGrowth will be able to locate online influencers to review products and receive hijacker protection, keyword tracking and an email autoresponder. In addition to these features, OverGrowth also monitors sellers’ competitors’ keywords. Essentially, this new company is acting as an Amazon miniature marketer for the e-Ccommerce site’s sellers.

OverGrowth’s website shares a comment on its launch. It said, “At OverGrowth, we’re Amazon sellers ourselves, and we know the importance of an effective email follow-up campaign. Now we’re proud to say that we’ve built one seriously kick-butt email autoresponder capable of handling every seller from the small to the Fortune 500 alike.”

——————————–

Latest Insights: 

Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. The July 2019 Pay Advances: The Gig Economy’s New Normal, a PYMNTS and Mastercard collaboration, examines pay advances – full or partial payments received before an ad hoc job is completed – including how gig workers currently use them and their potential for future adoption.

Click to comment

TRENDING RIGHT NOW

To Top