Retail

Amazon’s New eCommerce Tool to Boost Sellers

As more consumer buying patterns shift to the online world, retailers are also zeroing in on eCommerce.

Through the use of combined in-store and eCommerce strategies, many retailers are staying afloat. However, that doesn’t mean the strictly online selling world doesn’t come encounter struggles.

A new company looking to make a dent in the eCommerce landscape and alleviate online sellers’ woes is Amazon seller software OverGrowth. Through the use of this new software offering, sellers are given the ability to better track and promote their businesses. Given the fact that Amazon sees annual sales of $100 billion and has 150 million plus unique visitors per month, OverGrowth will allow smaller sellers to compete on the big stage via a more level playing field.

Through the use of automated outreach software, big and small sellers using OverGrowth will be able to locate online influencers to review products and receive hijacker protection, keyword tracking and an email autoresponder. In addition to these features, OverGrowth also monitors sellers’ competitors’ keywords. Essentially, this new company is acting as an Amazon miniature marketer for the e-Ccommerce site’s sellers.

OverGrowth’s website shares a comment on its launch. It said, “At OverGrowth, we’re Amazon sellers ourselves, and we know the importance of an effective email follow-up campaign. Now we’re proud to say that we’ve built one seriously kick-butt email autoresponder capable of handling every seller from the small to the Fortune 500 alike.”

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Exclusive PYMNTS Study: 

The Future Of Unattended Retail Report: Vending As The New Contextual Commerce, a PYMNTS and USA Technologies collaboration, details the findings from a survey of 2,325 U.S. consumers about their experiences with shopping via unattended retail channels and their interest in using them going forward.

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