Retail

Chipotle’s Order Ahead Upgrade

Chipotle is rolling out a new mobile app aimed at enhancing the customer’s dining and online ordering experience.

“Our guests are increasingly mobile and on-the-go, and they want and deserve the same intuitive, accurate and convenient ordering experience they get in our restaurants. That is exactly what our app delivers,” said Curt Garner, chief digital and information officer at Chipotle.

“The new app is just one of the steps we’re taking to improve the guest experience through technology and innovation.”

The new app is geared toward veteran and novice mobile users who are looking to make the most of the on-the-go Chipotle experience through features like quick online reorder of their favorite meals, streamlined payment options and the ability to receive, store and redeem Chipotle retail offers.

Among other new features, the Chipotle app comes loaded with the ability to tap into Apple Pay or Android Pay, an easier-to-use store locator and a design that makes the app easier to navigate.

The mobile upgrade is one of many enhancements Chipotle has been incubating this year. Other additions include “Smarter Pick-Up Times,” which allows customers who order digitally to benefit from shorter and more accurate pickup times and the ability to reserve a future pickup time.

“Smarter Pickup Times” and second lines in restaurants also improve the company’s ability to process more digital orders without disrupting service or increasing line wait times for customers who order in restaurants. To accommodate online orders, most restaurants are now equipped with a dedicated prep line.

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