Etsy is expanding its business footprint — it doesn’t just want to create the marketplace where consumers can by all their handmade needs, it is also looking to be the middleman that supplies all those crafters with the materials they need to hand-make all that wonder.
Etsy Studio is also a marketplace — one that sells craft supplies that Etsy sincerely hopes will combine “inspiration and shopping in one place.” Etsy sellers, and general DIY enthusiasts, will now have easier access to the materials they need.
According to CEO Chad Dickerson, the step is the next phase in the development of the “Etsy Economy,” and the marketplace satisfies a need that the sites users and sellers had been clamoring for for some time.
“Etsy Studio champions the joy of making. It’s built on our belief that the spark of creativity and the desire to make exists in all of us; it just needs the right push,” he noted.
The Studio launch goes along with the launch of Shop Manager, which ties in Etsy Studio and is designed to make listing that much easier for sellers. Shop Manager is designed to be a hub that brings together Etsy, Etsy Studio, and Etsy-powered website builder Pattern.
Etsy sellers won’t notice much of a change, according to company officials.
The new site will roll out in April — for those troubled by the prospect of waiting that long, updates can be accessed through Etsy’s main site.