Intel thinks retail technology could be doing more — and so it has decided to help things along a bit with the launch of its Responsive Retail Platform.
The new platform is a collection of a common set of sensors and software kits (among other things) that function together as an in-store tech package. The goal of the system is to make the store run smoother on the front and back end by improving inventory management and shopper engagement. The goal — according to Intel — is to help retail partners stop putting together patchwork systems and instead have all of their digitally enhanced functions working through a common core.
And Intel is not casually entering the retail tech arena, as it is investing over $100 million into the retail industry over the next 5 years to help get the ball rolling.
What will it look like when it is done? That answer remains five years in the future. But, judging by what they are showcasing today, some guesses are warranted. There is Simbe Robotics’ Tally which keeps tabs on store shelves, for instance, while ShopperMXTM HIVE gives retailers a virtual reality preview of store layouts.
Intel isn't a natural retail player — but it is increasingly moving to become a driving name in the bourgeoning internet of things. Retail is looking at smart technology as a possible wave of the future — particularly since the present is looking so grim. Will stores turn to Intel’s various smart techs as they look to turn it around?
It will likely depend very much on what they build over the next five years.