In eCommerce news, while social media sites like Instagram and Tumblr feature a myriad of ways to enhance people’s wardrobes by suggesting new clothing pieces to add, Pinterest has a new upgraded take to its image recognition tool, Lens.
Through its new and improved Pinterest Lens offering, social media company Pinterest is bringing virtual stylists into people’s closets with pieces they already own. The new user interface and features for this offering give consumers the ability to upload pictures of their current wardrobe. The Lens’ image recognition tool then pops up options for sample outfits of the day for consumers.
The Lens upgrade may be Pinterest’s way of upping its social media game to lure users back into its space.