PYMNTS’ Daily Data Dive: Coca-Cola Ends Loyalty Rewards Program

At this time, there have not been any announced plans for another version of the soda manufacturer’s loyalty rewards program. This summer, on July 1, Coca-Cola will shut down this loyalty program.

Here are the numbers:

2006 | The year Coca-Cola started its bottle cap loyalty rewards program

4 billion | Amount of codes printed in the first year of Coca-Cola’s bottle cap loyalty rewards program

$50 million | Amount of reward prizes available in the first year of Coca-Cola’s bottle cap loyalty rewards program

$4 billion | Amount Coca-Cola spent in 2016 on advertising

68 percent | Amount Coca-Cola hopes to reduce its staff through revamping its bottle operation