In a press release, Dunkin’ Donuts said the new integration of Alexa means DD Perks Rewards members can place a mobile order via voice on an Alexa-enabled device and skip the line to pick up. The company said customers who have a DD Perks account and an Amazon account can link them together in the Alexa app once they open the skill, with all ordering and payments happening within Dunkin’ Donuts’ mobile platform. When a customer places and submits an order through Amazon Alexa, they will be asked which location they want to pick up at and the time the order should be ready. They can also order via Alexa from their saved favorites. “Our integration with Amazon Alexa is our latest innovation to better serve members of our DD Perks program, which remains one of the fastest growing loyalty programs in the quick service restaurant industry, with nearly 8 million members,” Stephanie Meltzer-Paul, vice president of digital and loyalty marketing for Dunkin’ Donuts U.S., said in the press release. “As a brand, we are always looking for ways to fit seamlessly into our guests’ daily routines and provide new levels of convenience and speed.”
The ability to place orders via Alexa comes on the heels of its Dunkin’ Donuts Quiz, which it rolled out on National Coffee Day in 2017, and enables users with Alexa-enabled devices to take part in a quiz that includes questions about Dunkin’ Donuts drinks, hot and iced coffee facts and the history of coffee.
In July the company announced it had named David Hoffmann as the CEO of the quick-service restaurant (QSR) chain. Hoffmann came to the company in 2016 as head of Dunkin’ Donuts U.S., the Financial Times reported. With the new appointment, Dunkin’ said that Hoffmann will keep his existing position along with his new chief executive job. He takes the helm as the company aims to boost sales growth at Dunkin’ Donuts, as the chain has found itself amid a coffee price war among other U.S. QSR brands. While Dunkin’ is known for its namesake doughnuts, the chain has also been offering products such as espresso-based and cold brew beverages. But, at the same time, McDonald’s has been rolling out competitive offerings, such as $2 iced lattes.