Retail

Madison Reed Launches Try-On Tool

DIY Hair Color’s Migration To Physical Retail Shelves

Madison Reed has announced the launch of a virtual try-on tool that will help customers test out potential hair colors.

Visitors to the hair color brand's website will be able to virtually try on more than 40 Madison Reed hair colors by using their device's live camera or uploading a selfie. A split screen will appear to showcase the difference between the current hair color and the virtual shade, while a split screen has a built-in slider that allows the user to toggle between two colors in real time.

“Madison Reed believes in empowering our customers in every way imaginable,” Amy Errett, CEO and founder of Madison Reed, said in a press release. “Our goal is to eliminate any fear factor and enable people to choose a new hair color with the confidence of having already witnessed the end result. Women have been begging for this try-on technology, but current solutions just don't hit the mark. Now, an accurate, realistic solution finally exists on Madison-Reed.com.”

The new tool is the result of a collaboration with Perfect Corp., the parent company of beauty app YouCam Makeup. The try-on feature is powered by proprietary AR, AI and color-matching technologies.

“Our continued deep-learning technology has helped capture the unique movement and dimension of individual hair strands in order to display the most true-to-life, virtual hair color try-on imaginable,” said Alice Chang, CEO of Perfect Corp. “Madison Reed is the first to integrate this unique, live hair color feature into its website shopping experience, and we are proud to have made that possible.”

This is the latest innovation from Madison Reed. The company has also launched the first-ever chatbot to analyze a selfie and suggest the perfect hair color match. And its award-winning smartphone app features voice recognition and voice controls, enabling users to follow step-by-step application instructions without having to touch their cell phones.

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