Retail

Tommy Hilfiger Launches Smart Clothes With Rewards

Tommy Hilfiger announced the launch of a new line of men’s and women’s clothing, Tommy Jeans Xplore, which comes with smart chip-embedded technology.

According to reports, the smart clothing will reward you with points for wearing the line, which includes T-shirts, sweatshirts, hoodies, jeans, jackets, caps and bags.

The clothing goes with the Tommy Jeans Xplore iOS app over Bluetooth, allowing users to compete in challenges in the app to earn points. You get points for things like how often you wear the clothes and for walking around to find heart-shaped, Tommy-branded icons on the app’s map.

The company added that the points can be translated into rewards, including gift cards, signed merchandise and pieces from the Tommy Hilfiger archives.

Tommy Hilfiger isn’t the first retailer to launch smart clothing. Last year, Google and Levi’s teamed up for a smart jean jacket selling for $350. The jacket has technology that is woven into its fibers, enabling people to accept phone calls, access directions and find out what time it is all by tapping and swiping at their sleeves.

“The first thing to know about the Levi’s Commuter Trucker Jacket with Jacquard is just that: It’s a jacket. Like any regular denim jacket, you can wash it (just remove the snap tag); it’s durable, designed to be comfortable for cycling and it’ll keep you warm on and off the bike,” wrote Google. “With Jacquard technology, you can perform common digital tasks — like starting or stopping music, getting directions or reading incoming text messages — by simply swiping or tapping the jacket sleeve.”

And in May, Google revealed that it was adding more functions to its connected jean jacket with Levi’s, including support for ridesharing alerts, Bose’s “Aware Mode,” and location saving.

While Google and Levi’s aren’t sharing sales numbers, a Google spokesperson said that “[Levi’s is] pleased with the response and continue[s] to be excited to hear from people about what’s useful and what requests they have once they purchase the jacket.”

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