Launches Moosejaw-Curated Outdoor Shop

Walmart has announced that “Moosejaw Madness” is officially coming to as the mega-retailer launches its new premium outdoor shop, curated by Moosejaw.

It’s kind of a big deal, Walmart noted in a blog post.

“It’s kind of an honor, since this is the first time that Walmart is creating an online store on its flagship site curated by one of its acquired specialty retailers.”

What does it truly mean to be seized by Moosejaw Madness?  Well, according to Walmart, it is giving in to the fun that is built in to the store experience. The fun, according to the blog post, includes things like “creating goofy Test Lab videos,” or  “helping our customers break-up with their BF/GF.”

“We’re even working with Walmart’s technology incubator, Store No 8, to test how virtual reality could enhance the outdoor shopping experience,” the post noted.

We’re not 100 percent sure why breaking up with your partner constitutes a fun retail experience, but we’re not really that outdoorsy here at PYMNTS — it is possible there are things about hiking culture we do not understand.

Apart from the fun of videos and decimating someone emotionally, Moosejaw prides itself on offering the best of the best when it comes to outdoor gear. And all of it — fun, gear and the like — are now going to be featured on so that the Moosejaw madness can spread.

“Through the Premium Outdoor Store, we’re introducing a completely new, outdoor specialty assortment that hasn’t been available to Walmart customers in the past. The Premium Outdoor Store will offer thousands of items from top outdoor brands, including Craghoppers, Deuter, First Ascent by Eddie Bauer, Gramicci, Jack Wolfskin, KLYMIT, LEKI, Stonewear and Tentsile. It will also carry the full range of Moosejaw-branded clothing, jackets and gear, and we plan to continually add new brands and products. The new premium assortment will complement the everyday camping assortment currently available on,” noted the post.