According to AdWeek, the partnership began last April in four markets — Houston, Dallas, Phoenix and Oklahoma City — after a pilot in Stuart, Florida a year earlier.
In a press release, CarSaver explains that it uses a network of certified dealers, banks and insurance companies to provide up-front pricing and the highest level of customer service to Walmart customers. In fact, data shows that the average CarSaver customer has saved more than $3,500 off of MSRP on the purchase and $3,900 on repairs covered by CarSaver’s lifetime warranty.
“We are excited to work with Walmart to make car buying easier for their customers,” said Chad Collier, president, CarSaver. “We are leveraging the buying power of Walmart’s 140 million shoppers a week to get them great deals without wasting time negotiating.”
A Walmart representative said locations will open in Georgia, Illinois, Indiana and Virginia soon, as well as on a microsite on Walmart.com.
“We’re constantly looking for innovative services that help us save busy families money and time,” said Daniel Eckert, senior vice president, Walmart services and digital acceleration. “CarSaver’s unique platform helps our customers understand the true cost of ownership, while also helping them save money with buying, financing, leasing and insuring a new or used vehicle.”
In addition, Ally Financial is offering gift card incentives to Walmart customers who finance through Ally using the CarSaver site.
“We are honored to work with CarSaver to help make it easier for Walmart customers to get the car they want at a payment they can afford,” said Tim Russi, president of auto finance at Ally, one of the largest auto finance providers in the country. “CarSaver is leading the way by providing a simple, transparent and innovative customer experience.”
There is also a vehicle purchase program for Walmart associates in the works that will help Walmart’s 1.5 million U.S. associates purchase a car.