To meet heightened demand amid the coronavirus pandemic, PepsiCo Inc. has unveiled the rollout of its Snacks.com and PantryShop.com direct-to-consumer (DTC) websites. The move comes as consumers increasingly turn to eCommerce to meet their food and beverage needs during the health crisis, per an announcement.
Consumers can select from over 100 Frito-Lay products from brands such as Ruffles and Lay’s, in addition to crackers, dips and other items, through Snacks.com. The company said new products will be continually added to the site in the months to come to meet shoppers' preferences.
Additionally, consumers can order specialized bundles with top-selling pantry items from brands like Tropicana and Quaker through PantryShop.com. The company said the kits were designed with “affinity research” and were created to meet the needs of “new normal" processes, like homeschooling and working out from home.
Gibu Thomas, senior vice president and head of eCommerce, said in the announcement, "Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser-focused on meeting consumer needs and winning in the marketplace. Investing in eCommerce and digital capabilities and talent has been – and will continue to be – a big part of that effort.”
Thomas continued, “In these uncertain times, as more and more consumers are using eCommerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love."
The company noted that the two eCommerce sites were created from “concept to execution” in under 30 days by harnessing PepsiCo's technology, resources, inventory and insights.
In September, PepsiCo announced it had rolled out its PepCoin by PepsiCo cash-back loyalty program. Customers will accrue cash rewards when they buy a single-service PepsiCo drink and Frito-Lay snack in combination (each has to be specially marked) via the program.